The European Commission has launched a campaign to inform consumers of the benefits of organic food and support those involved in the ever-growing organic market.

The promotional campaign focuses on increasing awareness of organic produce among young people to ensure a future market for organic, under its main slogan: “Organic farming: Good for nature, good for you.”

Aside from the main slogan, the Commission has developed a list of slogans and key messages for use by professionals, such as:

“Organic farming. The natural choice”; “Organic farming. In nature we trust”; “Organic farming. In goodness we trust”; and “Organic products meet consumer demand for authentic, high quality and tasty food”.

Already in place is a scheme enabling European countries to offer help to farmers and producers wishing to convert from to organic.
For example, in a report published in March, the Organic Center at America's Organic Trade Association argued that organic produce is 25 per cent more nutritious than conventional foodstuffs.

Meanwhile, Amarjit Sahota, director for the UK's Organic Monitor, said: "Over the last few years, more and more research has shown that there are more vitamins and nutrients in organic food than in conventional food. And there is far more research coming out with this conclusion than vice versa."

In terms of organic farming being better for the planet, the UK government has concluded that organic farming uses 26 per cent less energy than conventional practices.